Case Studies

Case study: 5 Star Luxury Retirement Community

Case study: 5 Star Luxury Retirement Community


Overlooking Battersea Park is LifeCare Residences new addition to their Retirement Community concept: Battersea Place. From the stunning artistic overhead creation that greets you in the reception through to the comfort of the seats in the cinema room, no detail has been overlooked in creating what is truly a 5 star experience. Battersea Place is the first luxury retirement community concept to hit London and promises residents an unparalleled experience. 

In talking with Ainslie Sutherland (General Manager for Battersea Place) I was impressed with her commitment to both the choice and the quality of care for her residents. Battersea Place are offering 30 purpose-built nursing suites which offer the perfect environment for patients in need of short-term convalescence, post-operative care, long-term nursing and palliative care. In each of these nursing suites are beds, mattresses and furniture that have been supplied by BaKare Beds. I had the opportunity to talk to Ainslie at length about her experience with BaKare Beds.

Built To Last

Ainslie first learnt about BaKare Beds in the form of a strong and positive recommendation from colleagues at Somerleigh Court (a retirement village in Dorset). When Ainslie saw the 8 year old beds in situ she was remarkably impressed with how pristine the beds looked and also encouraged by the detailed accounts that were relayed to her by individuals that used the beds day in and day out.

“The delivery team were amazing in the way they worked around us.
Nothing was a problem and I was unaware that they were there.
They were lovely people as well and enhanced the environment,
it was such a smooth process.”

Ainslie Sutherland , General Manager

Demonstrations Without The Sale pitch

Ainslie’s next encounter with BaKare was through a demonstration of the Volker 3080 and the Evolution 400 by Mark Bush (Technical & Services Manager). Ainslie recalls this demonstration ‘Mark was not pushy, he wasn’t using sales talk, he was knowledgeable and calmly talked through the benefits and features of the beds. He talked through all of the options from the patient hand control through to the comfort seat position, Mark was fantastic’.

Impeccable Customer Experience

Ainslie was assigned an experienced Account Manager in the form of Karen Nancollis. Ainslie talked about her interactions with Karen ‘It was a journey and Karen came along on this journey. Karen was warm, knowledgeable, willing to help with anything, got back to me when she said she would and never pestered me. She was patient when we had to modify the order and it was never a chore when we were refining the products and accessories.’

Installation with a Smile

From having a demonstration of the beds to the day of the Installation took just over a year. The Installation day can be stressful for both the supplier and customer alike, however Ainslie said ‘the delivery team were amazing in the way they worked around us. Nothing was a problem and I was unaware that they were there. They were lovely people as well and enhanced the environment, it was such a smooth process.’


Ainslie’s final thoughts were extremely positive:

‘It’s the most positive experience I have had so far. Beds are so important to well-being, it’s a huge responsibility to buy someone’s bed as sleep is integral to well-being and repair. I would recommend BaKare in a heartbeat.’

BaKare Beds have been collaborating with Retirement Villages, Nursing Homes Homes, Hospices, Therapists and Private Individuals for over 23 years. We pride ourselves on delivering an unparalleled customer experience but with products that promote wellbeing and with service that provides peace of mind.

Products Used

Evolution 400 Nursing BedThe Evolution 400 Bed is a highly specified low bed that raises (to a maximum of 82cm) for access into and out of bed and lowers for safe sleeping close to the floor. Visibility and comfort is excellent due to low footboard options – an unusual feature found on care beds with ultra-low undercarriages.. Get Details >




Medi-Pro MattressThe Medi-Pro® range of static foam mattresses are suitable for use within the home or institutional environments including for users at risk of developing pressure sores and are rated for Fire Retardation to BS7177:1996 Medium Hazard (Source 5), compliant with institutional insurance policies. Get Details >





Further Information

Please visit the LifeCare Residence’s website here:

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    Hi Louise, Just a quick email to say thank you for organising the bed delivery. It arrived fine and the guys who delivered it were very friendly so please pass on my thanks to them.


    I just wanted to say thank you for the excellent service that we received from you today, I was really grateful for the quick response we received for a call out, the engineers are also very helpful and professional and certainly represent Bakare in a positive way,


    Thank you so much Jennifer, you have been incredibly helpful and your suggestion of an engineer checking out the problem was spot on. It’s great for Sue that she can have a working bed again and so soon, it’s the best outcome for her. Please pass on my thanks to the engineer for going so quickly and we really appreciate everything you have done.


    Many thanks Alex and the team for a speedy repair of our bed, much appreciated. Great to know customer care is paramount.

    Mrs Brooks

    Hi. Spoke to Mr Withers today and visiting to review the bed on Thursday morning. He reported that the bed is fantastic and is really pleased with it. Many Thanks for all your help in arranging this, it has made a significant difference to Mr Withers’ life.


    I just wanted to email to say thank you for organising the swift delivery of the bed for my client. The client and family are very happy with the product and it being the first hi lo bed I have ordered, I am impressed with it too. Completely meets my client’s needs.


    Thank you so much for all your helping in getting a bed sort, Jason is now able to come home for Christmas we are so grateful. So thank you for everything.


    Dear Mark, Thank you for the speedy attention to my problems yesterday. Thank you so much. YOU’VE CHANGED MY LIFE !!!!


    Yes of course you made the process very easy to us and incredible customer service so would definitely highly recommend! We will of course wait to here from you on the arrival of the recliner chair to sort delivery.